The Virtual Reality Film Laboratory U360 is a community of VR video professionals. We are united by passion and enthusiasm for cinematic VR storytelling. We teamed up to explore, experiment and embody the idea of a new movie language in virtual reality. The founders of the laboratory, Ilya Leonov and Pavel Lukinsky, began experiments with VR in 2014. During this time we have made successful VR projects for worldwide brands in advertising and promo (Fifa, Jaguar, Orchestra) and for VR cinemas (The Return). In each new project, we come up with original technical and visual solutions from creating custom rigs and complex postproduction to researching the impact of immersive technology on the viewer.