The VR test drive Jaguar F Pace

The Jaguar/land Rover Autoplus company and U360 VR Film Lab team up to create VR driving experience. Using VR, the consumer drives like a professional racer on an ice racing on a frozen lake at a speed of 130 km/h.



We developed the original professional point of view camera rig. This rig gives us the capability to make HDR images and spatial sound.
We involved all kinds of human perception – visual, auditory and kinesthetic.

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Now the VR test drive became a permanent part of the exhibition car in the showroom.
Feel the drive like never before.

Try to find more about how we made the project – Preproduction, Production, Postproduction.